Is Seeing Really Believing?
When wanting to share knowledge on a certain subject, our goal is to be to share the most information to the audience about the subject. Writing novels on this might be an advantage if you want to point out all the details in your learnings, but according to research only 20 percent of all the information we read actually gets retained. Through evolution, our brain learned to gain the most information through colors and visuals. Texts involving colors increase our willing to read by 80 percent. This means we get 80 percent more interested in any subject just because it has colors. The best way to present information to the reader would therefor be via infographic visuals. I can tell you from experience that my eyes would glue to these types of visuals. An example of this would be from the election race. I wanted to see the states from last year's race and understand which ones are going to be the important deciding ones. Instead of reading 2,000 words on why its Florida and Pennsylvania, I just saw a graph showing how split the states were. Another example of this would to see the 2016 presidential election map. Here it shows you everything you need to know about how the American presidential race works and its just one picture.
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